ABS-CBN Center for Communication Arts, Inc. (traded as Star Magic and sometimes referred to as ABS-CBN Talent Center)) is the training and management subsidiary of ABS-CBN Corporation. It was designed to assist young talent in the Philippines. Star Magic talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN and the films of Star Cinema, as well as other film projects in the Philippines, commercial projects and corporate events.
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The Kapamilya network's brightest stars gathered at the Fairmont Hotel last September 7, for the annual Star Magic Ball.